Retail Stores and the Shift to a Consumer-Centric Health Marketplace
The number of consumers in the individual health insurance market is expected to double by 2019. Many of the new consumers will be health insurance novices facing a daunting array of decisions. In light of these changes, innovative insurers are increasingly viewing retail stores as a consumer-friendly way to facilitate purchasing and encourage proactive health care choices.
This webinar on the consumer-centered retail model featured industry leaders discussing topics including:
- an overview of the new retail health care marketplace, from exchanges to retail storefronts,
- an in-depth look at the current models of retail stores from two early adopters, and
- why stores are evolving beyond sales to provide assistance with claims, health and wellness activities, and even access to primary care.